Donna Carpenter and her husband Jake Burton Carpenter are the sole owners of Burton Snowboards, the world’s leading snowboard company. Since 1982, Donna has held a multitude of roles at Burton, which originally operated out of her Vermont barn and now has offices in Vermont, Japan, Austria, California and Australia. During the past three decades, she has built snowboards, answered phones, expanded Burton’s market to Europe and held the CFO position.
Now, Donna has taken on even more responsibilities as the President of Burton, assuming leadership of the company’s global human resources. This work involves leading the company’s global sustainability efforts in order to improve Burton’s social and environmental impact, and ultimately help to make snowboarding sustainable well into the future. Donna is also heading up the non-profit Chill Foundation, which she and Jake founded back in 1995 to bring snowboarding to youth who otherwise wouldn’t have the opportunity. In addition, Donna continues to oversee all efforts to ensure that Burton is an employer and brand of choice for women. Through Donna’s leadership, Burton established new women’s marketing, product and creative initiatives to drive the women’s business and created internal programs that focus on retaining and promoting women.
On top of all this, Donna snowboards and spends time with her three sons and Jake as much as possible.
We’re immensly proud to welcoming for the 2nd time in Saas-Fee, the ‘first lady’ of snowboarding, president of Burton Snowboards, Donna Carpenter. There is no other woman like her in our industry, pushing women in business and sports and believing in their great faculties. Her great female sensitivity shows in all of Burton, and we can’t wait to listen to her words that give us clear indication of what is needed for a woman to succeed in her career.