WhatsApp Image 2016-08-12 at 22.32.30New times require new solutions, Mel Cheng is a true native in digital product development and loves action sports. She works for KISKA design studio, bridging the gap between the physical and digital world. She will show us the opportunities technology brings to improving and designing sports equipment, will explain why understanding the data we collect is useful and she will also make us think about the moral and practical limits when it comes to creating “smart” products.